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Brand Story

Wmbra - Comfortable Underwear for Every Woman

In the 1980s, a young woman named Wiebke Müller began her professional journey at a German lingerie factory. Her passion for designing and creating underwear was evident, and she showcased exceptional talent in her craft. However, Wiebke soon realized that comfort was often compromised in favor of fashion and profits in the large underwear factories. This realization led her to a deeper understanding: uncomfortable bras and panties not only affected comfort but could also have negative effects on women's health. Unfortunately, she faced limitations in influencing the industry to prioritize comfort.

As the years passed, Wiebke Müller faced her own health challenges, including breast cancer and back pain. It struck her that her female family members and friends might be experiencing similar difficulties. This realization fueled her determination to make a change. She was driven to design and manufacture underwear that not only looked beautiful but also provided genuine support and comfort for women of all ages.

In 2018, she crafted the first batch of bras and had them tried out by her loved ones. The positive feedback she received encouraged her to continue pursuing her vision. In 2019, with the support of her daughter, Wiebke Müller founded the brand Wmbra to share this truly comfortable underwear with even more women.

Wmbra is dedicated to creating meticulously crafted products that blend attention to detail with a perfect balance of beauty and practicality. Each product undergoes extensive development and testing to ensure a flawless fit for the female body and provide the necessary support. Made from soft, breathable materials, the bras and panties offer women a comfortable and confident experience.

The brand's mission is to offer women a genuine choice in underwear that caters to their unique needs, regardless of age. Wmbra is committed to addressing longstanding underwear challenges faced by women, empowering them to experience true comfort every day.

Today, Wmbra stands as a shining beacon in the world of women's underwear. It offers affordable and incredibly comfortable underwear to women across the globe, allowing more and more women to embrace the true essence of comfort.